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Do open houses REALLY not work?

So, you’ve listed your home and your agent says, “I don’t do open houses”.  Hmmmmmmm.  What is that all about?  Isn’t that part of selling houses?  Yes!  Absolutely!!

Open houses are always a great source of business for me.  Not only do I pick up potential buyers and sellers at open houses, the home that is being held open gets amazing exposure.  How is that possible if only 2 or 3 groups of people walk through the house?   That is simple.  By, “word of mouth advertising”.  Let’s say 4 groups of people walk through the open house.  Those casual lookers mention the property to 3 of their friends.  Now 12 people know about the property.  Those people may casually mention your property to someone else.  Do you see where I am going with this?   Without that open house, no one had any firsthand knowledge about the property.

Many times the buyers walking through your open house will already be working with another agent.  That is great!!  We know these people are serious buyers.  Most likely their home is already on the market with their agent.  Finding the home of their dreams may just encourage those buyer/sellers to lower their asking price so they can purchase your property.  I routinely contact the agent that that particular buyer is working with.  That agent needs to know that their client showed interest in my listing.

Pictures on the internet are great.  But, if you ask me, we have to go back to the old-fashioned way of selling houses.   Putting a buyer in a house is the very best way to get a home sold.  There is a certain feeling that a person experiences when they walk into a house that could potentially be “their home”.  It is impossible to expect photographs to convey that “certain something”.

People love to talk about houses!  They love to look at houses.   Let free “word of mouth advertising” work for you.  Insist that your agent hold your property open at least once every 6 weeks.  I do opens more frequently than that.  There are always new buyers coming in to the market.  Those buyers need to be able to physically walk through your home in order to get a good sense of the house.  Holding open houses is a great way to get additional exposure for your house.

As always, feel free to contact me at fwallace@firstweber.com with any real estate questions.

~Fran

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Tips on how to find the best listing agent to help you sell your home.

So, you’ve decided you’ve outgrown your home.  The family is growing and what once was the perfect size doesn’t fit any longer.  Where do you go from here?   What’s the next step?

First things first!  Interview no less than 3 agents that specialize in your market area.  They are the experts and are an invaluable resource that comes without a charge.  Each agent should provide a market analysis.  After all is said and done, the prices they come up with should be all in the same ballpark.  BEWARE of pricing that is way out of line.  A higher asking price is NOT a reason to choose one agent over another.

A great agent has recommendations from a number of different people who have already bought and sold in your market area.  Ask to see a copy of those recommendations, or go on the agent’s web site to read their testimonials.  See what other buyers and sellers are saying about the agents that you are interviewing.

The agents should also bring their marketing plans to the table.  This is something you shouldn’t have to ask for.  A marketing plan is something that each agent should present to you in writing.   Review each of those plans and don’t be afraid to offer suggestions to your agent.  You are, together with the agent, working as a team to get your home sold.  The agents should explain to you why their company stands out from all the rest.  Finally, there is that “X” factor…………..personality.  Personality plays a huge role in the success of any agent.  Look for someone who is upbeat, friendly and has a positive attitude.  In this business, attitude is everything.  The agent that you choose should be able to make friends easily, and able to put even the most skeptical person at ease.

Buying a new home can be fun, or it can be torture.  The choice is pretty much up to you.  If you approach the process with a bit of knowledge of what may occur along the way, it will be easier on you and your family.

Fran Maglio Wallace

414-380-9429

fwallace@firstweber.com

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